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Insights and Reports

<h4>Goals</h4> <p class="font_8">With the online grocery sector continuing to grow as more consumers shift grocery spend online, leading retailers and grocers are responding with convenient pick-up and delivery services. As the online grocery space fills with competitive services all fighting for customers, acquiring and retaining new shoppers is paramount as the sector expands, especially as the pandemic further accelerates the adoption of online grocery shopping with consumers staying home.</p> <h4>Strategy</h4> <p class="font_8">Our card-linked offer (CLO) network partner executed a campaign targeting card-linked ads to new customer prospects. Leveraging purchase data of 45 million cardholders, they served card-linked ads to consumers who had not previously purchased groceries from this retailer including those who were buying groceries online through competitors. The card-linked ad featured a 10% cash back offer to incentivize consumers to buy groceries online for the first time and was published across their financial institution partners to reach consumers through their mobile and online banking experiences. The campaign was supported by a dedicated email marketing campaign to promote the online grocery service and 10% cash back offer at no additional cost.</p> <h4>Results</h4> <p class="font_8">The campaign led to the acquisition of over two-hundred thousand new online grocery shoppers, fueled by 119% lift in conversions. Amongst the new shoppers, 47% completed at least one additional online grocery order within 60 days of their first purchase. Following the campaign, this online grocery retailer gained 68% market share amongst new shoppers who had previously not used their service to buy groceries online.</p> <p class="font_8"><br></p> <p class="font_8"><strong>Campaign Highlights</strong></p> <ul class="font_8"> <li><p class="font_8"><strong>119% incremental lift</strong></p></li> <li><p class="font_8"><strong>$7.22x return on ad spend</strong></p></li> <li><p class="font_8"><strong>68% market share shift</strong></p></li> </ul>

Retailer scales its online grocery pick-up and delivery service through targeted card-linked campaign

Our CLO network partner helped one of the world’s largest retailers generate awareness and drive trial and adoption of their online grocery delivery and pick-up service. From limited market pilots to full national rollout, LuckyDiem’s custom ad solution is focused on shopper acquisition and retention.

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<p class="font_8">Quite simply, Card-Linked Offers (CLOs) are offers (cash back or discounts) that consumers receive just by activating offers on their banking apps, websites or loyalty programs such as Chase, Google Pay, Wells Fargo, Citibank and many more. CLO is one of the newest and most powerful form of performance marketing that allows both online and retail brands to offer incentives to customers who use a qualifying debit or credit card at a participating business enabling customers to be identified by their payment card number thereby eliminating the need for a separate loyalty card while also providing brands with valuable data and insights. Consumers do not need to hand in a physical coupon or show the offer on their mobile device which makes the transaction incredibly frictionless for both parties. Here are some reasons why brands should be using Card-Linked Offers to boost their customer acquisition and retention efforts:</p> <p class="font_8"><br></p> <p class="font_8"><br></p> <p class="font_8"><strong>Targeted Advertising</strong></p> <p class="font_8"><br></p> <p class="font_8">Advertisers can target their ads to specific audiences based on their actual purchase behavior. This targeting is more accurate than other methods, such as demographic targeting or interest-based targeting, because it is based on real purchase data. For example, card-linked offer marketing can provide marketers with information about the types of products and services that consumers are interested in, as well as their purchasing habits and preferences.</p> <p class="font_8"><br></p> <p class="font_8"><br></p> <p class="font_8"><strong>Highly Efficient ROI&nbsp;</strong></p> <p class="font_8"><br> Card-Linked Offers are unique because in addition to tracking e-commerce transactions, they seamlessly connect online advertising efforts with in-store purchases. With traditional digital marketing campaigns, merchants pay for impressions or clicks, but they cannot track accurately how many in-store visits, or most importantly, how much sales were driven by their online ads. With CLOs, merchants can now see the direct impact of their online advertising budget because every transaction made can be tied back to the consumer. They are extremely popular with consumers because they are personalized and relevant, and businesses can gain a better understanding of consumer spending behavior, needs, hobbies, and favorite brands. This performance marketing channel is more critical today than ever given recent restrictions on zero and first party data.</p> <p class="font_8"><br></p> <p class="font_8">This new level of attribution and ease of use has led to significant growth in the adoption of CLOs by both merchants and consumers. According to a survey of large brand digital marketers,Card-Linked Offer marketing has surpassed Social Media Marketing as their most preferred marketing tactic.</p> <p class="font_8"><br></p> <p class="font_8">Another reason that CLOs are the fastest growing portion of digital advertising budgets is that there is<strong> no upfront cost </strong>- merchants do not have to pay for advertising impressions or to print mailers and coupons. Merchants only pay a small marketing fee each time a new customer makes a purchase. With other digital advertising channels, there are often high costs per acquisition and unclear return on investment. With card-linked offers, brands are able to offer consumers discounts and cash back on purchases, while at the same time acquiring new users and winning back lapsed ones with highly efficient ROI.</p> <p class="font_8"><br></p> <p class="font_8"><br></p> <p class="font_8"><strong>High Quality Data Analytics</strong></p> <p class="font_8"><br></p> <p class="font_8">Card-Linked Offers provide advertisers with high-quality, first-party purchase data from millions of bank customers. This data is more accurate and reliable than other types of data, such as surveys or website tracking data. If you didn’t know your customers shopped at various brands and competitors, now you do! &nbsp;Advertisers are sent detailed reporting and analytics on the performance of their campaigns. This allows advertisers to measure the ROI of their campaigns and make data-driven decisions to improve future campaigns. There is no need for complicated attribution analysis as Card-Linked Offers can determine sell-through perfectly with attribution data.</p> <p class="font_8"><br></p> <p class="font_8"><br></p> <p class="font_8"><strong>Large Global Reach</strong></p> <p class="font_8"><br></p> <p class="font_8">LuckyDiem prides itself on playing nice with others in the sandbox and unrivaled transparency. As a result, LuckyDiem has become the largest CLO network in the world with over 200 million cardholders in the US and another 400 million around the world. This broad reach allows advertisers to cast a net over a wide audience with their campaigns. Brands are exposed to millions of credit and debit card holders within a vast ecosystem of financial institutions’ secure environment. Fraudulent activity is greatly reduced while consumers are excited to save money through cash back offers in a frictionless and automatic process both online and in-stores.</p> <p class="font_8"><br></p> <p class="font_8"><br></p> <p class="font_8"><strong>Increase Sales &amp; Customer Retention</strong></p> <p class="font_8"><br></p> <p class="font_8">CLOs are also proven to increase the number of in-store visits, the size of the purchase as well as customer retention, with 61% of consumers saying discounts and coupons increase their loyalty to a brand (<a href="https://www.globenewswire.com/news-release/2018/04/09/1466757/0/en/Driving-loyalty-through-customer-experience-is-the-future-for-travel-says-research-survey-by-Expedia-Affiliate-Network-and-Points.html"><u>Expedia Affiliate Network</u></a>) and 77% of consumers saying discounts influence where they shop (<a href="https://www.emarketer.com/content/tis-the-shopping-season-six-holiday-shopping-trends-to-watch"><u>RetailMeNot</u></a>).</p> <p class="font_8">And with CLO technology, merchants can track customer behavior easily by seeing average order size, as well as the number and frequency of purchases. This knowledge gives merchants the ability to incentivize customers to make repeat purchases and to reward their best customers for their loyalty.</p> <p class="font_8"><br></p> <p class="font_8"><br></p> <p class="font_8"><strong>CLO vs Affiliate Marketing</strong></p> <p class="font_8"><strong><br> </strong>Brands are adding Card-linked Offers to their marketing mix at a feverish pace often at the expense of affiliate marketing which has limited targeting and reporting capabilities. As economic headwinds continue, C-suite execs have been demanding more data and proof that their marketing dollars are delivering sales as effectively and efficiently as possible.</p> <p class="font_8"><br></p> <p class="font_8">Here’s a high level overview of how CLO marketing compares to affiliate marketing:</p> <ul class="font_8"> <li><p class="font_8">Audience Segmentation and Targeting</p></li> <li><p class="font_8">New and/or lapsed customers</p></li> <li><p class="font_8">Single-use Offers</p></li> <li><p class="font_8">Repeat usage optional for customer loyalty</p></li> <li><p class="font_8">Consumer Insights</p></li> <li><p class="font_8">Share of Wallet, Share Shift, etc.</p></li> <li><p class="font_8">iROAS Reporting</p></li> <li><p class="font_8">3-4x+ is typical</p></li> <li><p class="font_8">Incremental Sales Lift Reporting</p></li> <li><p class="font_8">100%+ is typical</p></li> </ul> <p class="font_8"><br></p> <p class="font_8"><strong>How Can I Launch a CLO campaign?</strong></p> <p class="font_8"><br></p> <p class="font_8">Contact us today to learn more about LuckyDiem’s Card-Linked Offer campaigns. &nbsp;We can develop a ROI and incremental sales forecast to predict the success of a CLO campaign based on your marketing objectives. We will also provide in-depth analytics and reporting such as incremental lift, LTV, share shift and more to provide granular insights into the purchase habits, acquisition costs and revenue data to ensure our CLO campaigns are performing against your business objectives and expectations.</p>

What Are Card-Linked Offers? And Why Should Brands be Using Them?

Card-Linked Offers provide a frictionless purchase journey for the consumer and highly targeted, fraud-free marketing for brands. Merchants benefit from 100% attribution, best-in-class ROI and increased customer loyalty.

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<p class="font_8">Early in 2020 Google announced it was eliminating the third-party tracking cookie in Chrome, walking the same privacy path as the 2018 California Consumer Privacy Act (CCPA), and the General Data Protection Regulation (GDPR) and Limited Ad Tracking (LAT) from 2016. With the release of Apple iOS14 in September 2020 featuring App Tracking Transparency (ATT), these combined moves marked a watershed moment for the digital ad industry to reinvent itself.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Moving to a cookie-less world meant less web tracking data at scale, a shift in targeting options and the need for smarter data science and insights to close the signal loss gap. The digital advertising and marketing industry has adapted by focusing on the following key strategies to acquire and recover customers more efficiently:&nbsp;</p> <p class="font_8"><br></p> <ul class="font_8"> <li><p class="font_8">Focus on first-party data: Marketers can focus on gathering and utilizing first-party data, which is data that they collect directly from their customers. This data can include website activity, purchase history, and customer feedback. By using this data, marketers can create personalized experiences for their customers without relying on third-party data.&nbsp;</p></li> <li><p class="font_8">Use contextual targeting: Contextual targeting involves targeting users based on the content they are consuming. This approach allows marketers to target users based on the context of the content they are viewing rather than relying on their browsing history. For example, a sports brand may target users who are reading about the latest soccer news.&nbsp;</p></li> <li><p class="font_8">Leverage email / lifecycle marketing: Email marketing is a tried and tested method for acquiring customers. Marketers can use email to send personalized messages to their customers, offering promotions and discounts to encourage them to purchase. * Inclusion of additional attribution models: Incrementality testing, media mix, share shift and lift modeling can reduce siloed audience strategies, duplicate messaging and unfocused targeting across platforms, performance analysis discrepancy and the disjointed understanding of the consumer journey to gain a better understanding of the campaign results.&nbsp;</p></li> <li><p class="font_8">Diversification of advertising channels: Marketers can explore alternative advertising channels such as influencer and card-linked offer (CLO) marketing. These channels offer an opportunity to reach a wide audience while still maintaining a level of personalization.&nbsp;</p></li> </ul> <p class="font_8"><br></p> <p class="font_8">Card-linked offer marketing is designed to be more private and secure than other forms of digital advertising, such as social media advertising. In card-linked offer marketing with LuckyDiem, advertisers offer promotions or discounts to consumers who use a specific payment card to make a purchase. The offer is linked to the consumer's payment card, so the advertiser can track when the offer is redeemed without needing to collect any personal information from the consumer. This allows advertisers to target their promotions to specific groups of consumers without violating their privacy. LuckyDiem’s CLO marketing is not affected by the deprecation of the cookie and IDFA like programmatic, social media and other forms of digital marketing. Additionally, because the offer is linked to a payment card rather than a social media account or other personal identifier, it is much more difficult for hackers to access or misuse the consumer's personal information.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Marketers are able to realize incredibly efficient gains in their acquisition and re-targeting goals with card-linked offer marketing. In Q4 2022, CPM was 26% higher on Facebook than in Q4 2020, and 15% higher on Instagram than two years prior due to the ATT privacy impact. With CLO, ad spends are performance-based so CPMs are irrelevant and LuckyDiem guarantees ROAS and ROI with a pay-on-conversion model.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">LuckyDiem offers unparalleled reporting capabilities with unique visibility into full cardholder spending behavior allowing for improved measurement and full attribution into all card-linked offer campaigns. Weekly campaign performance reports, bi-monthly/monthly customer LTV analysis, incremental lift analysis, consumer insights and share shift reports provide comprehensive analytics and measurement to maximize potential revenue streams via user loyalty as well as granular and accurate cost data. Armed with these insights, metrics and data, LuckyDiem’s advertisers can be confident in making the correct critical business decisions based on the KPIs generated from CLO campaigns.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Contact us to learn more about card-linked offer marketing and how we can help you optimize your customer acquisition goals to drive efficient and guaranteed results with accurate measurement in the age of expanding consumer privacy changes.</p>

Measurement and Reach in the Age of Privacy

Ever since 2020, marketers and consumers have seen a huge shift towards consumer privacy. Privacy has taken center stage in performance marketing and iOS/mobile app marketing in particular — impacting attribution models, campaign optimization, monetization methods, remarketing, fraud, and more.

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<p class="font_8">As most of the COVID-19 restrictions and lockdowns have been lifted in 2022, consumers are eager to make up for lost time by dining out at restaurants, booking travel adventures, making home improvements and retail shopping. Despite the recent spike in inflation, McKinsey &amp; Company reports that “US consumers spent 18 percent more in March 2022 than they did two years earlier and 12 percent more than they were forecast to spend based on the pre-COVID-19 trajectory”. Experts don’t see the spend rate slowing down as younger generations are projected to “revenge spend” on lost experiences, such as travel and entertainment.</p> <p class="font_8"><br></p> <p class="font_8">While consumers are actively shopping, many brands are experiencing loyalty disruption. According to a 2022 study from Mckinsey &amp; Company, “75 percent of consumers tried new shopping behaviors, with many of them citing convenience and value. Fully 39 percent of them, mainly Gen Z and millennials, deserted trusted brands for new ones”. Providing consumers with a unique offer they can’t find anywhere else is key for brands striving to stay competitive during this spend surge. Promotion Marketing Association states that consumers are 75.4 percent more likely to buy your product when some kind of incentive is involved. Card-linked offers provide an initial attraction of an incentive and stimulate future purchases for the brand.</p> <p class="font_8"><br></p> <p class="font_8"><u>Brands are racing to keep up</u></p> <p class="font_8"><br></p> <p class="font_8">How are brands acquiring new traffic, meeting revenue goals and retaining their loyal customer base post-pandemic? The answer is card-linked offers. As a leading digital advertising platform, LuckyDiem leverages transaction data from 100M+ cardholders nationwide to drive incremental revenue for brands through compelling card-linked offers. LuckyDiem works with brands on a pay-for-performance basis and allows brands to launch customized campaigns while we carefully target audiences based on their spending habits. LuckyDiem’s publisher marketplace consists of top banks, financial apps and digital platforms- representing over $500 billion in annual spending.</p> <p class="font_8"><br></p> <p class="font_8">As brands ramp up efforts to keep their name in front of the consumers, LuckyDiem goes beyond maintaining brand relevance. We drive revenue, new customer acquisition and loyalty– all while adding value to the consumer.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Are you ready to see what a LuckyDiem partnership could deliver to your company? Contact us today to design a custom campaign.</p>

Revenge Spending is on the Rise

Is your Brand Capturing the Change in Consumer Spending?

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<p class="font_8">LuckyDiem can provide the same potential reach as a commercial during the Big Game at no extra cost to the advertiser. LuckyDiem is a leading pay-for-performance, transaction-based digital advertising platform company. Our payment-linked offer platform is powered by direct integrations with Visa, MasterCard, American Express, and other financial institutions. With these integrations, LuckyDiem understands where, when, and how much consumers are spending at any given time and can hyper-target audiences based on an advertiser’s unique needs and KPI’s. LuckyDiem’s publisher marketplace consists of top banks, financial apps, and digital platforms reaching over 200M+ consumers with linked cards, representing over $500 billion in annual spending.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">The new year is approaching and there have likely already been extensive conversations at most companies about your annual marketing budget. For many companies looking for substantial consumer reach, digital marketing will be a significant component of their budget; for a select few companies, creating primetime commercials may be considered. We explored what a campaign with LuckyDiem could deliver with the budget of a commercial during the Big Game.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8"><u>LuckyDiem flips the traditional marketing funnel</u>&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">LuckyDiem is performance-based, and this model allows us to guarantee ROAS upfront. Some of the most popular digital marketing channels, that can deliver millions of consumers, such as Google, Facebook, YouTube and other social platforms have different pricing models. They charge on a cost-per-thousand (CPM), cost-per-click (CPC) or a cost-per-action (CPA). Although these metrics can be tracked and targeted, there is no direct sales attribution for in-store purchases on these campaigns.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Another drawback of these popular digital channels is that many are priced through a bidding system, so volume and market competition play a substantial role in the price. However, in LuckyDiem’s model, there is never a concern of exponential price rises or getting priced out by competition.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8"><u>Scale, clicks and awareness for free</u></p> <p class="font_8"><br></p> <p class="font_8">Getting back to the original statement – LuckyDiem can provide the same potential reach as a commercial during the Big Game, at no extra cost to the advertiser. 99.18 million people tuned in to watch the 2022 Super Bowl, between the Cincinnati Bengals and the Los Angeles Rams. That’s nearly 1/4th of the US population coming together to enjoy a game on their television, streaming device or smartphone. It comes as no surprise that such a viewed event carried a hefty advertising budget. The cost of a 30-second advertisement spot during the 2022 Super Bowl was $6.5 million. This doesn’t include the production cost and timeline to create a primetime commercial. With LuckyDiem, an advertiser can get a campaign up and running in as little as a week with minimal creative assets required. One thing that LuckyDiem has in common with the Super Bowl is the number of consumers they can both reach. LuckyDiem’s card-linked offer platform reaches 100M+ cardholders and growing year over year. LuckyDiem is now reaching as many people as the 2022 Super Bowl, but LuckyDiem’s model is performance-based, so there is no additional charge for exposure to these consumers. The only time an advertiser gets charged is when a consumer in our network makes a purchase at that participating advertiser, using their linked card. So, there is zero upfront cost and zero risk running a campaign with LuckyDiem.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8"><u>Precision targeting and measurement</u></p> <p class="font_8"><br></p> <p class="font_8">At LuckyDiem, we believe it’s not just about having reach but the ability to target the right consumers, at the right time. Having reach but no targeting makes it more difficult to identify value. The Super Bowl and its viewership are very well studied. For example, in 2021, there were 39.5 million viewers aged 18-49. Beyond knowing the age of these consumers, advertisers don’t have very much insight into what interests or drives action among those consumers. At LuckyDiem, we support custom targeting but with more precision by using first-hand transaction data. LuckyDiem can target specific consumers based on their past purchase history. Advertisers can use this to their advantage by defining their own custom consumer segments. Once the segments are defined, the LuckyDiem platform can deliver unique offers for each segment- from new customers, lapsed customers, returning customers or competitive targeting. For example, a quick-service restaurant (QSR) client of LuckyDiem’s wants to reach consumers who have made 1+ purchases at a competitor but not with them over the last 12-months. LuckyDiem can create a custom offer for this target audience. Targeting is a differentiator for LuckyDiem.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8"><u>Marketing insight, reporting and measurement</u></p> <p class="font_8"><br></p> <p class="font_8">TV advertising and many digital marketing channels are challenged with attribution. In contrast, LuckyDiem can provide advertisers marketing insights, real-time reporting and campaign measurement with direct attribution. LuckyDiem provides free campaign reports. Advertisers can take these insights to make actionable plans beyond card-linking, just one more perk of being a partner of LuckyDiem’s. Below are a few bullet points covering some of the advanced transaction reports LuckyDiem shares with its advertisers.&nbsp;</p> <ul class="font_8"> <li><p class="font_8">Test vs. control incremental lift analysis: LuckyDiem will use the measurement approach that quantifies incremental spend per redeemer by comparing spend per customer, test vs. control. The control group will be ~10% of the eligible population for each target segment&nbsp;</p></li> <li><p class="font_8">Long-term value analysis: LuckyDiem will track cardholder spending after the first purchase to calculate total revenue driven by new user acquisition&nbsp;</p></li> <li><p class="font_8">Share of wallet analysis: LuckyDiem will track spending of our users across top competitors for pre-campaign, while the campaign is live and post-campaign&nbsp;</p></li> </ul> <p class="font_8"><br></p> <p class="font_8">Ready to get the reach of a commercial during the Big Game with a guaranteed return? LuckyDiem’s solution reaches 200M+ cardholders with no upfront costs, integration fees or up charges for targeting. In addition, LuckyDiem is 100% performance-based; advertisers only pay when the campaign drives verified transactions. This model allows LuckyDiem to give a guaranteed ROAS before the campaign even begins.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Are you ready to see what a LuckyDiem partnership could deliver to your company? Contact us today to design a custom campaign.</p>

Delivering Big Game Commercial Reach through Card-Linked Offers

Want to give your brand Big Game commercial reach without the cost?

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<p class="font_8">Not every marketing campaign is equally effective. Marketing in a down market should be tactical. Choose marketing strategies that reflect directly onto your bottom line. Provide value to your customers during these difficult times. Choose strategies that can specifically target your desired audience.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">According to a recent survey, the vast majority of consumers are looking for savings right now, and they are willing to brand switch for the right offer. In addition to influencing where to shop, rewards and incentives also have an impact on sales conversion rates (the percent of online shoppers which complete a purchase.) The survey reveals that 79% of respondents are more likely to complete a purchase when they earn cashback rewards.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">The data regarding consumer decision-making of where to shop and the impact of rewards on sales conversion is incredibly telling: the availability of rewards and incentives directly and positively affects consumer behavior at both the top of the purchase funnel (deciding where to shop) and the bottom (completing a purchase). Cash back marketing versus other discounting options is particularly effective because not only do you get the benefit of influencing consumer buying behavior, but it also protects your brand since the consumer is still paying full price for your product.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">LuckyDiem’s cash back AdTech platform offers the benefits of performance-based advertising, that delivers real-time, guaranteed ROIs and ROAS. Every single dollar of advertising is tied to a purchase. When coupled with a cash back incentive that consumers are seeking, brands can now wield a truly powerful marketing tool to not just trudge through the economic downturn but leverage it to grow sales and market share.</p>

Inflation Driving Consumers to Seek Cash Back Rewards

Survey: Inflation Driving Consumers to Seek Discounts and Cash Back Rewards

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National Home Improvement Retailer Case Study

In order to reach new shoppers and drive revenue growth, we leveraged the power of coalition by cross-promoting the national home improvement retailer across one of our airline publishers.

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National Footwear and Athletic Apparel Brand Case Study

We helped a national footwear and athletic apparel brand generate 71% in incremental revenue from their CLO campaign with a $3.46x net incremental ROI

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<p class="font_8">The increase in preference of card-linking programs is proportionate to Social Media Marketing's decrease: Card-linking was preferred by 27.7% of study participants this year compared to 21.8% last year. Social Media Marketing was preferred by 17.5% - down from 22.6% the previous year. Even considered separately, the two types of card-linking programs are strong: Card-Linked Loyalty Programs are preferred by 14.5% of the respondents, and Card-Linked Offers are preferred by 13%.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Next on the list of most popular digital marketing tools includes Search Engine Optimization (SEO) Marketing at 13.8% (down more than eight percentage points from the previous years) and Affiliate Marketing / Online-to-Offline at 10.9% (up just two percentage points from the previous year). Affiliate Marketing Online-to-Online and Consumer Opt-in Financial Data were cited by 10.9% and 8% respectively.&nbsp;</p> <p class="font_8"><br></p> <p class="font_8">Perhaps most telling is what didn't rank well. TV advertising was cited as a tool preferred by just 4.4% of those who responded (down from 6.6% in 2020) - further indication of the growing preference for digital channels.</p>

CLO Tops Social Media

Card-linked Programs top list of most preferred marketing channels, surpassing social media marketing for the first time

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National Lodging Incremental Lift Report

We helped a national lodging brand generate 131.2% incremental revenue lift from their CLO campaign

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<p class="font_8">The intent of this analysis is to quantify incremental revenue impact of the card-linked advertising campaign. This study helps answer the question, “how much revenue would not have been generated without advertising through the card-linked offer campaign?” To accomplish this, we created (a) a test group and (b) a randomly selected control group from the total eligible population of cardholders. Cardholders in the test group are served the offer and cardholders in the control group are not served the offer. The premise underlying the analysis is that cardholders in both the test and control groups are equally likely to be driven to purchase organically or through other marketing initiatives. The singular difference between the two groups is that the test group is served the card-linked offer and the control group is not.</p>

Top 5 Burger Chain Lift Report

We helped a top 5 burger chain generate 123.01% incremental revenue lift from their CLO campaign with a $8.30 net iROAS

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National Coffee Chain Case Study

We designed a campaign to generate incremental spend by targeting new and infrequent guests resulting in a 4.9x net incremental ROI

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