Insights and Reports

Not every marketing campaign is equally effective. Marketing in a down market should be tactical. Choose marketing strategies that reflect directly onto your bottom line. Provide value to your customers during these difficult times. Choose strategies that can specifically target your desired audience. According  to a recent survey, the vast majority of consumers are looking for savings right now, and they are willing to brand switch for the right offer.  

In addition to influencing where to shop, rewards and incentives also have an impact on sales conversion rates (the percent of online shoppers which complete a purchase.) The survey reveals that 79% of respondents are more likely to complete a purchase when they earn cashback rewards. The data regarding consumer decision-making of where to shop and the impact of rewards on sales conversion is incredibly telling: the availability of rewards and incentives directly and positively affects consumer behavior at both the top of the purchase funnel (deciding where to shop) and the bottom (completing a purchase). 

Cash back marketing versus other discounting options is particularly effective because not only do you get the benefit of influencing consumer buying behavior, but it also protects your brand since the consumer is still paying full price for your product. 

LuckyDiem’s cash back AdTech platform offers the benefits of performance-based advertising, that delivers real-time, guaranteed ROIs and ROAS. Every single dollar of advertising is tied to a purchase. When coupled with a cash back incentive that consumers are seeking, brands can now wield a truly powerful marketing tool to not just trudge through the economic downturn but leverage it to grow sales and market share.

Inflation Driving 90% of Consumers to Seek Cash Back Rewards

Survey: Inflation Driving 90% of Consumers to Seek Discounts and Cash Back Rewards

National Home Improvement Retailer Case Study

In order to reach new shoppers and drive revenue growth, we leveraged the power of coalition by cross-promoting the national home improvement retailer across one of our airline publishers.

The increase in preference of card-linking programs is proportionate to Social Media Marketing's decrease: Card-linking was preferred by 27.7% of study participants this year compared to 21.8% last year.  Social Media Marketing was preferred by 17.5% - down from 22.6% the previous year.  

Even considered separately,  the two types of card-linking programs are strong:  Card-Linked Loyalty Programs are preferred by 14.5% of the respondents, and Card-Linked Offers are preferred by 13%.  

Next on the list of most popular digital marketing tools includes Search Engine Optimization (SEO) Marketing at 13.8% (down more than eight percentage points from the previous years) and Affiliate Marketing / Online-to-Offline at 10.9% (up just two percentage points from the previous year).  Affiliate Marketing Online-to-Online and Consumer Opt-in Financial Data were cited by 10.9% and 8% respectively.  

Perhaps most telling is what didn't rank well.  TV advertising was cited as a tool preferred by just 4.4% of those who responded (down from 6.6% in 2020) - further indication of the growing preference for digital channels.

CLO Tops Social Media

Card-linked Programs top list of most preferred marketing channels, surpassing social media marketing for the first time

National Footwear and Athletic Apparel Brand Case Study

We helped a national footwear and athletic apparel brand generate 71% in incremental revenue from their CLO campaign with a $3.46x net incremental ROI

National Lodging Incremental Lift Report

We helped a national lodging brand generate 131.2% incremental revenue lift from their CLO campaign

The intent of this analysis is to quantify incremental revenue impact of the card-linked advertising campaign. 

This study helps answer the question, “how much revenue would not have been generated without advertising through the card-linked offer campaign?”

To accomplish this, we created (a) a test group and (b) a randomly selected control group from the total eligible population of cardholders. Cardholders in the test group are served the offer and cardholders in the control group are not served the offer.

The premise underlying the analysis is that cardholders in both the test and control groups are equally likely to be driven to purchase organically or through other marketing initiatives. 

The singular difference between the two groups is that the test group is served the card-linked offer and the control group is not.

Top 5 Burger Chain Lift Report

We helped a top 5 burger chain generate 123.01% incremental revenue lift from their CLO campaign with a $8.30 net iROAS

National Coffee Chain Case Study

We designed a campaign to generate incremental spend by targeting new and infrequent guests resulting in a 4.9x net incremental ROI