Insights

The End of Discount-Driven Growth in Restaurants

Restaurant operators don’t have a traffic problem.

They have a capital allocation problem disguised as a marketing problem.

For years, the industry has defaulted to visible discounting and rising paid media spend as the primary levers for growth. Coupons. App offers. Paid social. Third-party marketplace promotions.

It worked when CAC was manageable and margin pressure was lighter.

That era is over.

Why $100 Billion is moving to Commerce Media

The digital advertising landscape is hitting a massive inflection point with the US commerce media market projected to exceed $100 billion by 2027.

Google Just Fired the First Shot in the AI Booking Wars

Google’s new AI booking agent in Search Labs is live — finding, comparing, and booking restaurants, events, and wellness appointments in one step.

Mind the Discount Gap: How CLOs Help Retailers Win the Value Game Without Slashing Margins

As shoppers brace for fewer holiday deals, LuckyDiem’s card-linked offers give brands a smarter, data-driven way to deliver value — and protect profitability.

Unlocking CLO Growth: Why the C-Suite Divide Holds Marketers Back

New research reveals the costs of widening C-suite divides—and why CMOs must bring CEOs and CFOs into the conversation if CLO is going to unlock its full growth potential.

Retention Is the New ROI

Retention is not just a KPI — it’s the core indicator of marketing efficiency.

Driving Growth in Uncertain Times: How CLO Powers Market-Leading Performance

A recent McKinsey report identifies five growth levers that enable companies to outperform peers by 200–300 basis points.

Why Brand Marketers Can’t Afford to Ignore CLOs

Digital advertising in the U.S. is bigger than ever, with spending set to exceed $325 billion in 2025. But for brand marketers, the real question isn’t just where the money is going—it’s which channels deliver measurable results.

Affiliate vs. CLO: A CFO’s Perspective on Budgeting & Spend Structure

CFOs love CLO

National Coffee Chain Case Study

We designed a campaign to generate incremental spend by targeting new and infrequent guests resulting in a 4.9x net incremental ROI

Top 5 Burger Chain Lift Report

We helped a top 5 burger chain generate 123.01% incremental revenue lift from their CLO campaign with a $8.30 net iROAS

National Lodging Incremental Lift Report

We helped a national lodging brand generate 131.2% incremental revenue lift from their CLO campaign

Restaurant Edition: The Value of Offering a Discount, Especially Given the COVID-19 Impact

It has been a rough few months for the hospitality industry and given the new wave of infections spreading across the country, restaurant owners are in a tough spot on how to keep their restaurants open profitably.

Inflation Driving Consumers to Seek Cash Back Rewards

Survey: Inflation Driving Consumers to Seek Discounts and Cash Back Rewards

Revenge Spending is on the Rise

Is your Brand Capturing the Change in Consumer Spending?

CLO Tops Social Media

Card-linked Programs top list of most preferred marketing channels, surpassing social media marketing for the first time

Strategic Cost Management: Leveraging Card-Linked Offers to Combat Rising Customer Acquisition Costs in the QSR Industry

Analyzing the Surge in Customer Acquisition Costs

Retail is Not Dead, But Small Businesses Need Help

If you believe the headlines, you would think that most sales now happen online but that is just not true. 94%, or $4.9 trillion, of all retail sales for 2018 happened at brick-and-mortar stores eclipsing total online sales (eCommerce) at just $515 billion as stated by eMarketer.com.

Nearly Half of Consumers With Kids Would Switch to Merchants With Card-Linked Offers

Sixty-five percent of credit or debit card users prefer to shop with brands or merchants where they are members of loyalty or rewards programs.

National Footwear and Athletic Apparel Brand Case Study

We helped a national footwear and athletic apparel brand generate 71% in incremental revenue from their CLO campaign with a $3.46x net incremental ROI

Retailer scales its online grocery pick-up and delivery service through targeted card-linked campaign

Our CLO network partner helped one of the world’s largest retailers generate awareness and drive trial and adoption of their online grocery delivery and pick-up service. From limited market pilots to full national rollout, LuckyDiem’s custom ad solution is focused on shopper acquisition and retention.

What Are Card-Linked Offers? And Why Should Brands be Using Them?

Card-Linked Offers provide a frictionless purchase journey for the consumer and highly targeted, fraud-free marketing for brands. Merchants benefit from 100% attribution, best-in-class ROI and increased customer loyalty.

Delivering Big Game Commercial Reach through Card-Linked Offers

Want to give your brand Big Game commercial reach without the cost?

Measurement and Reach in the Age of Privacy

Ever since 2020, marketers and consumers have seen a huge shift towards consumer privacy. Privacy has taken center stage in performance marketing and iOS/mobile app marketing in particular — impacting attribution models, campaign optimization, monetization methods, remarketing, fraud, and more.

National Home Improvement Retailer Case Study

In order to reach new shoppers and drive revenue growth, we leveraged the power of coalition by cross-promoting the national home improvement retailer across one of our airline publishers.