Insights and Reports
Measurement and Reach in the Age of Privacy
Ever since 2020, marketers and consumers have seen a huge shift towards consumer privacy. Privacy has taken center stage in performance marketing and iOS/mobile app marketing in particular — impacting attribution models, campaign optimization, monetization methods, remarketing, fraud, and more.
Retail is Not Dead, But Small Businesses Need Help
If you believe the headlines, you would think that most sales now happen online but that is just not true. 94%, or $4.9 trillion, of all retail sales for 2018 happened at brick-and-mortar stores eclipsing total online sales (eCommerce) at just $515 billion as stated by eMarketer.com.
Restaurant Edition: The Value of Offering a Discount, Especially Given the COVID-19 Impact
It has been a rough few months for the hospitality industry and given the new wave of infections spreading across the country, restaurant owners are in a tough spot on how to keep their restaurants open profitably.