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Branded Strategic Hospitality Makes Investment in LuckyDiem

Updated: Jan 26, 2021

(New York, NY), July 28, 2020 – Branded Strategic Hospitality, an investment and advisory company focused on the hospitality space, has added LuckyDiem to its portfolio of companies, making LuckyDiem its first investment in the martech vertical.

LuckyDiem’s platform helps businesses acquire customers effortlessly and without any upfront costs by offering cash back incentives to over 200 million monthly active users via hundreds of websites and apps such as Yelp, Wells Fargo, and Uber.

The company’s platform integrates with Visa, Mastercard and Amex enabling us to associate a consumer’s in-store credit card purchase to an online ad that influenced it. Often referred to as the Holy Grail of marketing, this type of 100% online-to-offline advertising attribution has only been available to the largest of brands. Today, LuckyDiem is leveling the playing field for millions of small-to-medium size businesses by making this martech meets fintech solution available to them for the very first time.

“We are extremely excited to become part of the Branded family, the gold standard in hospitality and technology advisory and investment services,” said Andrew Landis, Founder and CEO of LuckyDiem. “We see a strong fit with their focus on innovation in the hospitality industry and LuckyDiem’s mission, which is to empower restaurants with a marketing solution that enables effortless, risk-free sales growth.”

Jimmy Frischling, Co-Founder and Managing Partner of Branded Strategic Hospitality says, “Acquiring new customers, reaching a larger audience, and gaining customer loyalty is no small challenge in this competitive environment. We at Branded saw that LuckyDiem had effectively addressed these challenges and realized the opportunity for Branded to help.”

For more information, questions or to set up an interview with the Branded or LuckyDiem team please contact Julie Zucker, CMO Branded Strategic Hospitality or by emailing

About LuckyDiem: LuckyDiem provides merchants with risk-free sales growth. Using card-linked technology, LuckyDiem’s platform automatically promotes merchants on 100s of websites and apps that reach more than 200MM monthly active users -- for free. No hardware, software or employee training is needed for merchants to join the platform. The advertising is performance-based, so merchants only pay a small fee on each transaction made.

About Branded: Branded Strategic Hospitality "Branded" is an investment & advisory company that leverages its ecosystem of hospitality venues, expertise, and deep relationships to influence, redefine and evolve hospitality technology and innovation.


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