promotions that do more
Promotions are typically designed to do just one thing: drive a short-term lift in sales. At LuckyDiem, we asked, why not do more? What if every dollar spent on promotions could also contribute towards increasing customer acquisitions AND build customer loyalty? Why not improve current marketing ROI while reducing marketing costs going forward? Sounds like rhetoric, but our results speak otherwise. LuckyDiem is in fact breaking benchmarks in every major KPI category.
As Senior Technology Analyst at SONY, Andrew’s mission was to identify how consumer behavior was changing, marry it with new technologies and launch new businesses that leveraged the assets of multiple operating divisions and research labs. Andrew was a leader and driving force in the development of Sony Online, Sony Retail Entertainment, mobile user interface, and location-based services projects.
Graduated Duke. Lives in Manhattan with his beautiful, talented wife and three amazing kids.
Brian’s gaming experience dates all the way back to the days of CD-ROM…anyone remember those things? Brian also also has extensive experience in hyper-location technology, as well as developed and architected proprietary software solutions currently managing assets and tracking sales in excess of $300 million annually.
Wilhelmina is responsible for helping promote LuckyDiem’s brand and generating sales for the company. A recent Duke grad with a passion for entrepreneurship, she has prior experience working for an internet consumer start-up, data management company, and a bio-pharmaceutical company. Wilhelmina is excited to share the benefits of LuckyDiem with local businesses and consumers alike.
Leader in the direct marketing industry. Lead several successful brand introductions at P&G. Ran VALASSIS direct marketing division. Owner, VALPAK Boston.
Digital media, algorithms and analytics expert. President of MEDIAMATH. Active angel investor.
Gamification pioneer and international keynote speaker and lecturer among places such as Stanford University. He is rated #1 among the top 40 gamification gurus in the world.
Former President/CEO of SONY’s venture capital company, GM of Columbia Records and head of Sony Music’s New Technology Group in charge of websites, e-commerce, and digital initiatives.
Managing Director and Head of Global Technology Investment Banking, BARCLAYS CAPITAL. Held same position at Lehman Brothers.
Partner and Senior Analyst at HIGHLINE CAPITAL where he covers gaming and hospitality. Strong relationships and knowledge throughout the leisure and hospitality industries.
Loyalty and marketplace expert. Sold his company, CHOOSE DIGITAL, to VIGGLE (VGGL) in 2014.
Leader within the social gaming industry. Sold his gaming company to PLAYDOM / DISNEY. Industry blogger at http://lloydmelnick.com/.
Managing Director, THOMSON REUTERS; Chief Digital Officer for WENNER MEDIA overseeing all digital for the company’s brands.