promotions that do more
Promotions are typically designed to do just one thing: drive a short-term lift in sales. At LuckyDiem, we asked, why not do more? What if every dollar spent on promotions could also contribute towards increasing customer acquisitions AND build customer loyalty? Why not improve current marketing ROI while reducing marketing costs going forward? Sounds like rhetoric, but our results speak otherwise. LuckyDiem is in fact breaking benchmarks in every major KPI category.
As Senior Technology Analyst at SONY, Andrew’s mission was to identify how consumer behavior was changing, marry it with new technologies and launch new businesses that leveraged the assets of multiple operating divisions and research labs. Andrew was a leader and driving force in the development of Sony Online, Sony Retail Entertainment, mobile user interface, and location-based services projects.
Graduated Duke. Lives in Manhattan with his beautiful, talented wife and three amazing kids.
Brian’s gaming experience dates all the way back to the days of CD-ROM…anyone remember those things? Brian also also has extensive experience in hyper-location technology, as well as developed and architected proprietary software solutions currently managing assets and tracking sales in excess of $300 million annually.