Endorphins Meet Dopamine
WHAT WE DO
we create addictive engagement
LuckyDiem is a mobile marketing platform that increases customer acquisition and drives customer loyalty.
“LuckyDiem solves a major problem we have in figuring out how to bridge the gap between promotions and branding.” Steven Fuld SVP, Brand and Loyalty SONY
HOW WE DO IT
gamification. endorphins. instant gratification.
Similar to a casino, LuckyDiem’s platform provides consumers with an endless loop of pleasure that continues as long as the consumer feeds the machine—your brand—with engagement.
WHY THIS WORKS
the medium is the message
87% of all 10-65 year olds play games online. There are twice as many slot machines in the US than ATMs. LuckyDiem integrates the thrill of Vegas with the long-term engagement generated through social gaming. Our platform: Increases click through rates Provides an experience that is relevant to Generation G (Gamers) Keeps customers returning Induces them to share Is brand-centric
HOW IT WORKS
WHO WE ARE
Chief Exectuive Officer
Experienced entrepreneur. Two successful start-ups behind him, including founding fotolinks.com one of the very first online photo sharing sites that captured 45% market share within first two years of launch. Company acquired in 2001. As Senior Technology Analyst at SONY, Andrew’s mission was to identify how consumer behavior was changing, marry it with new technologies and launch new businesses that leveraged the assets of multiple operating divisions and research labs. Andrew was a leader and driving force in the development of Sony Online, Sony Retail Entertainment, mobile user interface, and location-based services projects. Graduated Duke. Lives in Manhattan with his beautiful, talented wife and three amazing kids. Follow @EHOent
Chief Technology Officer
Throughout his extensive career in computing, John has been involved with software architecture, secure, and distributed systems as well as database architecture and software engineering. John launched his career in high tech with Symbol Technologies as a pioneer in wireless and laser technology. John holds numerous registered patents and has earned several awards and accolades throughout his career. John has held executive management roles for VC-backed companies such as Omnigon and Altruik. While not in front of his computer, he can be found at his home in New York where he resides with his wife and two children.
Head of Product and Experience
Brian is responsible making LuckyDiem fun and engaging to use; and finding that delicate balance between what our users want and what our clients need. Prior to LuckyDiem, Brian was the Co-Founder of VC-backed Whistlebox which makes augmented reality games for advertisers, including some really cool stuff with Microsoft’s Kinect that is putting smiles on thousands of faces every week. Brian’s gaming experience dates all the way back to the days of CD-ROM…anyone remember those things? Brian also also has extensive experience in hyper-location technology, as well as developed and architected proprietary software solutions currently managing assets and tracking sales in excess of $300 million annually.
Sales and management executive with proven ability to drive revenue with more than 20 years of digital media, traditional television sales, general management, and Asian marketing experience. Alan's been responsible for developing new online advertising solutions for dozens of Fortune 1000 clients including Wal Mart, Toyota and McDonalds. Alan was a pioneer in internet sales, heading up sales for kpix.com in the mid 1990′s as kpix.com became the first television station website to generate over $1 million in ad revenue. Alan has led agile sales teams at digital marketing startups such as LocalThunder.com to teams of 40-plus at CBS.
YOUR BRAND + LUCKYDIEM = EXHILARATING ENGAGEMENT
You're awesome. Let's talk.
Copyright: LuckyDiem 2013